Y’KNOW THAT FEELING YOU GET WHEN BIRDS ARE FROZEN, THE WIND RIPS THE SKIN OFF YOUR FACE, AND EVEN SNOWMEN HAVE FROSTBITE? YUP, IT’S CALLED PURE JOY. AND IT’S WHAT ALL GAMERS HAVE WHEN A BLIZZARD GIVES THEM THE PERFECT EXCUSE TO STAY INSIDE AND PLAY.
CREATIVE DIRECTORS: JONATHAN MACKLER, LUCAS BONJIOANNI, COLIN KIM
COPYWRITER: STU RUBIN
DIRECTOR: MATTHIJS VAN HEIJNINGEN